A group of broadcasters has announced its commitment to form an alliance, called SMART Alliance, which hopes to create and deliver commercial benefits to its members.
The six founding members – ABS–CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia) and MediaCorp (Singapore) – met at an inaugural meeting on 24 March 2009 in Singapore and inked a Memorandum Of Understanding pledging to work on 3 specific areas: (1) Content (2) Selling and Marketing (3) Technology.
As a region, ASEAN alone presents a combined market size of more than half a billion eyeballs and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance grouping will be able to deliver marketing and promotional solutions on a regional platform.
Mr Lucas Chow, MediaCorp CEO and Chairman of SMART Alliance Steering Committee says, "As a community of regional media companies, we believe there is scope for an alliance that is established and driven purely by commercial considerations and goals. Our hope is that we will be the Alliance of Choice of all media companies in the Asia Pacific within the next 3 years or so".
Issued by SMART Alliance
Tel: +65 6350 3831
About SMART Alliance
The SMART Alliance is a community of regional media companies united to create and deliver commercial benefits to its members. The Smart Alliance was formed by 5 founding broadcasters in ASEAN: ABS-CBN Broadcasting Corporation – Philippines (ABS–CBN), International Media Joint Stock Company – Vietnam (IMC), MediaCorp Pte. Ltd – Singapore (MediaCorp), Media Prima Bhd – Malaysia (Media Prima) and PT Media Nusantara Citra, Tbk – Indonesia (MNC)
For more information, please visit www.SMARTAlliancemedia.com