MediaCorp, together with 5 ASEAN broadcasters have formed the SMART Alliance â to create and deliver commercial benefits to its members.
As a region, ASEAN alone presents a combined market size of more than 500 million people and a growing middle-class population with sizable spending powers.
The alliance is well positioned to exploit economies of scale both as a supplier of content as well as a buyer of technology and equipment.
For Advertisers and clients, the alliance aims to deliver marketing and promotional solutions on a regional platform.
Chairman, SMART Alliance