Smart Alliance was formed on 24th March 2009 by broadcasters in ASEAN. The 6 members of the Alliance are:

• ABS–CBN Broadcasting Corporation – Philippines (ABS–CBN)
• International Media Joint Stock Company – Vietnam (IMC)
• Mass Communication Organisation of Thailand (MCOT)
• MediaCorp Pte. Ltd – Singapore (MediaCorp)
• Media Prima Bhd – Malaysia (Media Prima)
• PT Media Nusantara Citra, Tbk – Indonesia (MNC)

The SMART Alliance is a community of regional media companies united to create and deliver commercial benefits to its members, focusing on 3 distinct areas:

• Content Distribution and Acquisition
• Regional Sales & Marketing
• Media Technology